Testimonials
Not presentations. Turning points.
In her clients’ own words — from the executives and founders she has coached, to the organisations who have put her on their stage.
She delivered the most powerful and passionate talk of the day — and earned a well-deserved standing ovation. Hard to do on a TEDx stage.
From the stages she has spoken on
JJ’s warmth, energy, humour and expertise blew our audience away at our International Women’s Day event — the team were still quoting her weeks later. Her story is one of courage and transformation. I can’t recommend her highly enough for keynotes, workshops and coaching.
LVMH / Tiffany & Co
JJ was brilliant. Our staff and executives found it incredibly informative and entertaining — it’s amazing how much she delivered in a single hour. She really brings out the best in people.
NASDAQ
JJ’s talk, “Leading Through Personal Transformation,” was really relevant and very well received — especially given recent change in the business. Lovely and engaging throughout.
Microsoft
The most sincere and authentic speech I’ve heard in a very long time. Thank you for the courage to bring the conversation on identity, gender and humanity to the fore — it was appreciated across the board.
TikTok Australia
Our audience was astoundingly impressed. JJ speaks with conviction, clarity and humour — we would welcome her back any time.
PwC
JoAnna, you absolutely rocked it. You brought some of the room to tears — myself included — because we were with you every step of the way. You inspired the group to know and live their secret self.
Norton Rose Fulbright
JJ captivated our 600+ audience over video conference — no mean feat. Her openness and humility brought everyone closer to the truths of building gender-diverse workplaces. We would be delighted to welcome her back.
Crown Perth Pride Committee
Over 100 people joined the call and everyone is still talking about it — what a refreshing, thought-provoking, inspiring story. You kept us all enraptured; we could have listened for another hour.
McCain Foods
JJ was a raw, powerful and wonderful speaker across our IWD series in Melbourne and Sydney — a fantastic addition to the line-up. We absolutely loved having her.
Business Chicks
Honest and open, JJ raised awareness of overt and subtle transphobia on our IDAHOT panel. A great communicator who engages an audience brilliantly — the stand-out guest, with real learnings for everyone in the room.
Westpac Group
Simultaneously humorous and poignant, JJ took our legal team on her journey of transition and challenged us to embrace change personally and professionally. She set the wheels in motion for us to become better versions of ourselves. Highly recommended.
American Express
Participants rated JJ’s keynote “Rethinking Life” as excellent — the perfect way to close our SHE Leads Conference. She kept the room engaged right until the end.
YWCA Australia
Energetic and passionate, JJ reached out well in advance to understand our audience and tailor her presentation to the room. A sincere dedication to getting it right.
Australian Nursing & Midwifery Federation
An inspirational, motivational speaker whose passion is infectious. JJ distils a presentation into points that are easy to remember — our audiences are full of praise for her content and her style.
The Stella Network · BT Financial Group
JJ’s session on bringing meaning and purpose to work was top-rated in participant feedback — engaging, memorable, inspiring and valuable. I absolutely recommend her.
Big Brothers Big Sisters Australia
From CEOs to average Joes she has coached
One 90-minute conversation became a clear, no-softening assessment of everything that wasn’t working in my agency. Three months later we’d strengthened 40% of our retainers, simplified our offering, and were finally winning the clients we actually wanted. If you want to get unstuck, I can’t recommend her highly enough.
Stephen Ramotowski — Founder, Blu Sky Digital
I met JJ as I prepared to close my company. She listened deeply, helped me make clean decisions, then brought structure — naming programs, mapping offers, documenting everything. She goes straight to fundamentals and brings out your best. She took me from whirlwind to focused.
Carlos Antonio Patino — Growth & Executive Coach
Over eighteen months JJ challenged everything I thought was true about my advisory practice — my brand, my differentiation, my delivery model. She has a knack for uncovering the real issue you’re solving. For candid insight on building a consulting practice, I’d recommend her to anyone.
Mike Mosel — Senior Execution Strategist
JJ doesn’t just teach you to use AI — she teaches you to get the most from it. She breaks down complex concepts so they’re genuinely practical and changed how I approach the technology entirely. I’d recommend her to anyone wanting to truly unlock its potential.
Jacqui Gavin BEM — Leadership & Inclusion Strategist
JJ was my exec coach through the PwC partner process. Direct and to the point, she helped me articulate my value clearly and see where I wasn’t being myself. After three months I felt genuinely confident and prepared.
Marty Jovic — Partner, PwC
JoAnna changed my life. Her bold, direct, tailored coaching was monumental for my career, and the way she challenged my limitations let me be fearless. She quickly helps you see what’s holding you back — the best investment I’ve made.
Wendy Zveglic — AI x Human Strategist & Founder
JJ sees through the minutia and shines a light on the path you need to take. In a couple of sessions she helped me find a way forward. You can’t be this good without really owning your space — and that’s JJ.
Annette Densham — PR & Reputation Strategist
Working with JJ — and trust me, it’s work — I rediscovered things about myself I’d forgotten. She cuts away the fluff to get to what really matters, all in an atmosphere of trust. If you’re willing to let your guard down, I’d recommend her without hesitation.
Govert Mellink — Business Transformation Leader
JJ’s advice on my sales process was invaluable. I implemented it and immediately saw a 30% response, with half of respondents requesting next steps — while still getting used to it. I wish I’d worked with her years ago.
Nigel Collin — Innovation Advisor & Speaker
No fluff — just complete honesty and clear, direct communication. My coaching sessions with JJ gave me actionable steps for growth, personally and within the business. I feel transformed.
Sam Trattles — Creator, The Power to Ask
JJ understands the challenges intrinsically. On the sales side she zeroed in on the weak spots in my message and instantly improved my outcomes with new clients. She’s more than a coach — she’s a strategist who gets results.
Janine Lay-Flurrie — Senior Principal, Equinix
Within the first minute of meeting JJ, I was motivated — her positivity is infectious. She gave me invaluable tools to get the results I wanted, and I always left our sessions invigorated. I cannot speak highly enough of her.
Orla McGinley — Senior HR Business Partner, Aon
JoAnna is one of the most inspiring, genuine people I’ve met. She has a way of helping you see what’s right in front of you so you can connect with your truth and figure out the changes you need to make.
Jo Parker — Change Leadership Coach
JJ Ferrari does not tell you what you want to hear. She had already done the work to understand my positioning before we ever spoke, then showed me exactly where my messaging was strong, where it was weak, and why. I left with a much sharper sense of my brand, a practical framework for closing the gaps, and a clearer understanding of how people actually find, trust and choose me.
Jess Bunin — Founder, Jess Bunin, MD LLC
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Keynotes, workshops and executive coaching — tailored to your event, audience and theme.