Your Secret Self – TEDx

JoAnna Ferrari is a vocal advocate for the transgender community. From high power executive living the life to her coming out and crashing with 79 cents in the bank, JoAnna tells of a journey that almost destroyed her. A twice-published author, JoAnna has also been a CEO and executive for corporations, an international sales trainer across five countries, overseen advertising and marketing for brands both in Australia and overseas and consulted for businesses in over 140 different industries. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at